Established in 2006, Abdali Boulevard Company was set up to own, build manage and operate The Boulevard project. Abdali Boulevard Company is a partnership between Abdali Investment & Development Psc and United Real Estate Company- Jordan.

Abdali Investment & Development Psc was formed in 2004 out of a successful public-private partnership between the government owned investment corporation; the National Resources and Development Corporation (MAWARED), and Horizon International for Development; an international construction conglomerate specialized in investment and development of large scale real estate and construction projects owned by Sheikh Bahaa Rafic Al-Hariri. A subsidiary of URC-Kuwait is United Real Estate Company-Jordan, which is under the group of Kuwait Projects Company (Holding) - KIPCO. URC brings a wealth of experience as one of the premier investment companies in the Middle East and North Africa region and with significant contributions in real estate and management advisory services.

The Boulevard is a major component of Abdali that is built on a land area of 26,540 square meters. This mixed-use complex of 224,000 square meters of built up areas consists of 12 buildings, six on each side, bordering a unique central pedestrian spine of 370 meters long.

The Boulevard’s design is unique to Jordanian architecture with its distinctive structure that looks like a ship that is about to set sail. The entrances to the east and the west of The Boulevard feature eight chimney vessels with horizontal tents in the shape of a sail positioned above the chimneys so while approaching The Boulevard from either sides; you will envision the beginning of a remarkable journey. Designed by Laceco Architects & Engineers, The Boulevard’s design contributes to the city’s offering. Established in Lebanon in 1988 as a multidisciplinary engineering consultancy office, Laceco has been involved in the planning for and studies of some of the region’s major projects such as Jeddah New Central District or the UNESCO campus and ministries in Beirut. It stands today amongst the most prominent firms in the region in the fields of urban planning.

The luxurious hotel serviced apartments available at The Boulevard are managed by Rotana to ensure upscale services for guests and visitors.